Custom signage: built, running on our bench

A live board for your shop's TV.

A menu, a tap list, a price board or the day's specials, made to order and kept up to date from your phone. You change a line at the counter. The TV changes by itself a moment later. We set it up, host it and run it.

Tap wall: $250 to set up, $50 a month. Other boards quoted.

A tap-wall board on a TV. Sixteen taps in two columns, whites and rosé on the left, reds on the right. Each row shows the wine, where it is from, a price for a 1 oz taste, a 3 oz half pour, a 5 oz glass and the bottle. Some rows carry a tag: Just loaded, Staff pick or Last pours.
Our demo tap wall at 1920 by 1080. Wines and prices are sample data.
01 / What it is

One board, one phone page, nothing to babysit.

The worked example is a tap wall for a self-pour wine bar. It is the board we have built.

On the TVBoard

A board that fits the wall.

Every item on one screen, then a full-width screen for each section, cycling on its own. Your header and footer text sit on it, and an empty slot reads "loading soon".

At the counterPhone

You change it from your phone.

A PIN-protected page. Pick the slot, fix the details, save. The TV updates within seconds. Photograph a bottle label and, about 20 seconds later, the wine details fill in for you to check before you save.

PricesPours

Price for each pour.

Each wine shows a 1 oz taste, a 3 oz half pour, a 5 oz glass and the bottle. Enter the bottle price and the pour prices fill in. You can change any of them.

TagsFlags

A tag that says what is new.

A new wine gets a "Just loaded" tag that clears itself after 30 minutes. "Staff pick" and "Last pours" you set by hand.

02 / How it works

A TV, a stick, a phone page. We run the rest.

Three pieces. You touch one of them.

Piece 01TV

An ordinary TV and a streaming stick.

A low-cost Fire TV Stick goes into the HDMI port and runs the board in a kiosk browser. It starts the board when it powers on. No computer behind the counter.

Piece 02Phone

A page on your phone.

Open it at the counter, enter your PIN, and edit. Mistake? There is an undo for the last change, and a list of wines you have poured before so you do not retype them.

Piece 03Us

We host it and run it.

The board and the phone page live on our server. We set up the stick, point it at your board, and keep it running. You do not install or update anything.

If the internet drops, the board stays up.

The board keeps showing the last thing it had and keeps cycling. When the connection returns, it catches up by itself. We tested this on our bench by cutting the connection and restoring it.

03 / Who it fits

Any counter where the list changes often.

If you reprint a sheet, rewrite a chalkboard or reshuffle a laminated menu every week, a board you edit from your phone saves the trouble. The tap wall is built. The others below would be built to order, and we say so up front.

Tap walls and self-pour bars Taprooms Cafes and counters Salons with a service menu Waiting rooms
04 / What custom means

We design the board around your shop.

Not a template with your logo on it.

DesignYours

Your name, your items.

The board is laid out around what you sell and how many slots you have. On the tap wall the number of taps and the sections are settings, not fixed.

PriceFlat

One flat setup, one flat monthly.

The tap wall board is $250 to set up and $50 a month. A menu, price or specials board is quoted for your board before you commit.

RunOurs

We run it.

Hosting and the stick setup are ours, so there is no server for you to look after.

05 / What it costs

The price, in four lines.

These prices are for the tap wall board as built.

Install and setup

$250 one time

The Fire TV Stick and its kiosk app licence, the install on your TV, your first list loaded, and 30 minutes of staff training.

Hosting and support

$50 a month

Month to month. Cancel anytime.

Annual plan

$500 a year

Billed once a year. Two months free against paying monthly.

Additional screen

$100 one time

A second TV showing the same board, or a split of it, such as whites on one and reds on the other. No added monthly fee.

A menu board, a price board or a specials board is not built yet. Those stay quoted for your board. Do not read $250 as the price of a menu board.

Install visits are in the Raleigh, NC area. Further away, ask and we will quote it.

Hosting includes

  • Hosting of the board and the phone page
  • Updates to the board, which load on the TV by themselves
  • Label photo recognition at the counter
  • Support by text or email

What we need from you

  • A TV with a free HDMI port
  • Wi-Fi
  • A power outlet behind the TV

Not included

  • The TV
  • Wall mounting
  • Electrical work
  • Internet service
06 / Questions

The honest answers.

Short, and the same ones we would ask.

What if the internet goes down?

The board keeps cycling on what it last showed. The TV app may flash a short "no internet" notice, then an "updating" notice when the connection returns, and the board carries on. You cannot change the board from the phone while the shop is offline.

What hardware do I need?

A TV with a free HDMI port, Wi-Fi, a power outlet behind the TV, and a Fire TV Stick running a kiosk browser app. We choose the stick model, because some of the newest sticks do not allow kiosk apps. The stick and its app licence come with the setup price.

Can I change it myself?

Yes. You open a phone page at the counter, enter a PIN, and edit the board. On the tap wall that means adding a wine, moving it to another tap, changing a tag, emptying a tap, or editing the header and footer text. There is an undo for the last change.

Is this only for wine?

The tap wall is the board we have built. A menu board, price board or specials board would be built to order from the same pieces: a page on the TV and a phone page to change it. We have not built those yet, and we will tell you plainly what is new work before you agree to anything.

Do you have customers using it?

Not yet. The tap wall is built and running on our own bench, on a Fire TV Stick in kiosk mode. We are looking for the first shop to build one with.

What does it cost?

The tap wall board as built is $250 to set up and $50 a month, or $500 a year. A second screen is $100 one time. Menu boards, price boards and specials boards are not built yet, so we quote them for your board. See "What it costs" above.

07 / Start here

Tell us what goes on your wall.

Send us the list you want on the board and a photo of the wall. We will say what we would build and what it needs. The tap wall board is $250 to set up and $50 a month. Any other board we quote for you.

StageBuilt, on our bench
HardwareTV plus a stick
ChangesFrom your phone
Price$250 then $50 a month